Public and Media Relations

Our associations need relationships with local, state or even national media as our efforts or those of our members will receive the attention of the media. At times, we wish to draw attention to our efforts - at other times that attention seeks us out whether we like it or not. One of the hallmarks of our leadership of associations over the decades has been the close relationships we have developed with key media, both traditional and social media. We can help your association identify and develop key media relationships as well as develop and execute a successful public relations and media relations strategy regardless of the challenge.

The history of business and government failures of working with the media on access, message and getting out in front of "the story" is rich with examples of having not employed a successful media strategy.

We can help you do it right - born of hundreds of experiences that taught us what we've done wrong as well as what we've done right.

GBAC Association Practice Group

Contact Us

  • gbac Association Practice Group
  • 23 Maiden Lane
  • North Haven, Connecticut 06473
  • Office: (203) 239-3843
  • Direct Line: (203) 985-1718
  • In an Emergency: (860) 989-0756
  • gguilford@gbac.com