About gbac APG

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We work with you to challenge the status quo and every way we have managed our associations and Chambers of Commerce during the last thirty years.

"I skate to where the puck is going to be, not to where it has been." Wayne Gretzky

That sentiment is precisely reflective of our approach to issues at the gbac Association Practice Group.

Trade associations and Chambers of Commerce can be the engines of social, commercial, governmental and economic collaboration for hundreds of thousands of businesses across America. Yet, more than 100,000 of these institutions have gone out of business since the 1960's.

The gbac Association Practice Group is where associations and chambers grow and prosper because we redefine the way associations and Chambers of Commerce are managed and interact with their customers - the business community. Our trade associations have grown and prospered because we challenge the notion of doing things the way they have always been done - and instead help association leaders see a new way of approaching the problems of today and tomorrow. Trade associations and Chambers of Commerce can lead in areas to resolve our business community's most vexing problems - and in partnership with us we show them how to lead successfully.

Having actually run trade associations, we have the unique perspective on how to help trade associations do the very thing they struggle with most - to grow and prosper in an environment where most trade associations see shrinking revenue and consolidating membership rolls.

From revolutionary private health insurance and employee benefit marketplaces to human resources support to crisis management to legislative and regulatory affairs and more, our Association Practice Group has the breadth of experience and resources to place your association in the very best position to serve your membership. As your members benefit from these innovative products & services, your association grows and prospers.

Our partners have more than 28 years experience in managing trade associations and education foundations, and more than 40 years of experience in insurance, finance and management consulting.

The Association Practice Group understands that managing a non-profit organization can be among the most challenging jobs around. Too many things to do, much expected of you with not enough resources and mounting challenges every day.

Partnering with us lightens your work load and helps your group grow and prosper.

GBAC Association Practice Group

Contact Us

  • gbac Association Practice Group
  • 23 Maiden Lane
  • North Haven, Connecticut 06473
  • Office: (203) 239-3843
  • Direct Line: (203) 985-1718
  • In an Emergency: (860) 989-0756
  • gguilford@gbac.com